Wayfinding Strategy
The balance between logic and magic.
GLSW develops wayfinding strategies so that people intuitively navigate environments, resulting in engaging experience journeys that enhance the story of a place, while maintaining protocols of simplicity, safety and logic.
The wayfinding strategy defines the user experience in an environment, when and where a customer sees a sign, what it says and what journey you will send them on to their destination, thereby simplifying an informed journey through a space.
Brand and experience strategy
Customer experience definition
Information architecture
Hierarchy principles
Experience definition
User category refinement
Mapping and cartography
Best practice study
User journey mapping
Strategic principles
Direction and decision planning
Zoning and segmentation
Signing strategies
Signage Design
Creativity lies at the core of our design process.
Our iterative design process has a foundation in truly understanding the customer experience and the design intent of a place.
Collaboration between design disciplines results in signage that is highly functional but also creatively exceptional, relevant, and definitive for a project. Understanding brand, consumer behavior, material properties, graphic and industrial design are all part of achieving boundary breaking solutions.
Design strategy
CGI rendering and illustrations
Visual language development
Identity signage
External signage
Code compliance
Theme code definition
Colour strategy
Braille application
Front of House signage
Fire, life and safety signage
Signage component design
Typography development
Technology integration
Back of House signage
Urban furniture design
Signage suite exploration
Iconography design
Feature elements signage
Parking signage
Light pole design
Technical Documentation
The alchemy is in the details.
Developing a detailed set of instructions for fabricators to follow when they breathe life into our ideas is an essential part of our services.
Our designs will only see the light of day and adhere to the design intent if the technical documentation is sufficient to appreciate materials, sizes, colours, iconography, typography, installation, weathering, lighting, treatment, ageing, theming, location, content, quantity and economies of scale. Our technical team ensures a robust and detailed package inclusive of specifics and excluding ambiguity. We consult our clients on the correct manufacturers to contract, and the best materials and design elements to use that suit every budget.
Graphic language and guidelines
Size refinement
Special materials method statements
Methodology statements
Typography and iconography rules
Material specification
Location plans
Specification sheets
Elevations and details
Lighting specifications
Message schedules
Fittings, fixtures and foundations
Constructability strategy
Bills of quantity
Project Management
Time sensitive, fit for purpose.
Our project management team ensures that everything runs smoothly, from conception to completion.
Project management requires patience, attention to detail, an appreciation of human peculiarity and a proactive acumen. Holding an acute understanding of translating design principles into built objects, and the processes and materials that are involved, our team oversees client, fabricator and installation teams, assuring project principals of success throughout the journey. The care and dedication that our project managers put into managing our teams and the components that we are responsible for, means that our clients get the best result, each time.
Coordination between design disciplines
Fabricator liaison
Documentation reviews
Snagging and handover
Time management
Prototype reviews
RFIs, RFCs, RFQs
Completion certification
Team management
First in place reviews
Site installation management
Client management
Fabricator drawings reviews
Site and final inspections
Art Direction
Crafting the specifics and the not-so-specific.
Sometimes the essence of a design cannot be communicated through documentation and technical jargon.
This is where art direction plays a key role, ensuring the design intent of a unique material property or thematic approach to a sign is achieved in the finest detail, further enhancing the story of a place and the perception of a visitor within an experience. Our team of designers works closely with speciality makers for a variety of materials, techniques and fabrication challenges, ensuring statement pieces and objects that function both as art and wayfinding are produced as intended.
Craft guidance
Research and development (R&D)
Method statements
Technical iteration
Material property exploration
Sampling
Experimentation
Prototype reviews